An interesting point has been brought up, Ashley and Mary-Kate finding their own identity and being seen as separate. They grew up playing the same role on Full House, staring in the same movies, wearing the same clothes, and moving to New York and attending NYU. But as for recently we have not seen much of them together. They no longer share their massive NYC pad and have distinctly different fashion taste. Ashley is focusing more on fashion, while MK has focused more on acting (taking on a supporting role in the TV show Weeds). It has been made clear that they want to be seen as having their own identity. Last year they did a Teen Vogue shoot and were interviewed separately, had separate photo shoots and were put in different parts of the magazine. I think this was a strategic action in marketing themselves. It is a good example of the machine at work. For their careers to keep on going and moving in different directions they needed to show the world that they are different people with different goals and aspirations. It is important for the public to see them as individuals, relatable to different audiences. Ultimately this could make their empire even stronger and more successful. They will be able to reach a larger audience, yet still have the power and force as the dynamic duo.
3 comments:
I agree with you Becca. I feel that it is about time that they started differentiating themselves. When they were young, it was ok because it was necessary. Now that they are older and unique from one another, they should elaborate on that. They’ve got the same face but they really are different people and they shouldn’t remain together constantly just to please the media or audience. I think it’s great that they are branching out.
I also agree that this strategy could have a big impact on the success of their business. But while the girls look to succeed in different areas (acting, fashion), fans will always continue to associate the two together. This will work to their advantage though, by bringing in two consumer groups, one geared toward fashion and one toward entertainment. This only amplifies the attention to their joint ventures, which = big $$!
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